FW23 - SEOUL, KOREA

SHOT BY JINWOO PARK

Shot in the heart of Seoul, this campaign is a tribute to the rhythm of everyday life in South Korea. Inspired by local routines, cultural habits, and the effortless cool of the streets, we explored a city where tradition and modernity blend seamlessly. From early-morning cafés to neon-lit nights, every frame captures the raw beauty and quiet confidence of Korean lifestyle. The result is a visual story that feels real, intimate, and deeply connected to the energy of the city.

SS24 - LOS ANGELES, USA

SHOT BY RAF

Shot in Los Angeles with two local angelinos, this campaign captures the laid-back spirit of the Hills while staying rooted in our signature street DNA. It’s a mix of contrasts—elevated views and everyday moments, relaxed silhouettes and bold streetwear energy. Inspired by the LA lifestyle, we focused on natural light, open spaces, and effortless attitude. The clothes speak the language of the city: casual but sharp, familiar but fresh. It’s the street seen from above—but still close to the ground.

FW24 - STUDIO

SHOT BY JO JOSEFINA

For our first-ever studio campaign, we chose to strip things back. Clean lines, neutral tones, and a minimal setup allowed the focus to fall entirely on the clothes. The result is a refined, elevated take on our streetwear identity—still bold, still genderless, but with a quieter confidence. Each piece speaks for itself: high-quality materials, relaxed fits, and timeless design. A new chapter for us, where comfort meets elegance, and street meets studio.

SS25 - BARCELONA, SPAIN

SHOT BY AITANA VALENCIA

Set in a stunning historic villa in Barcelona, our latest campaign captures the feeling of a romantic summer—seen through our eyes. It’s a story of light, warmth, and quiet moments, where every detail reflects the essence of our brand: effortless, grounded, and true to the street. The timeless silhouettes, rich textures, and focus on quality bring a sense of permanence to a fleeting season. This is summer, not as a trend, but as a mood—refined, relaxed, and built to last.